Integrating social media into your company is more than just inserting a cute icon on your web page- it requires hard work and dedication. As such, success through social media starts with a plan. Make sure you have clear goals and a strategy to leverage your social media activities.
Are you using the appropriate social media tools? Targeting your desired audience group? The benefits of social media are limitless- use it to monitor your competitor’s activities, promote your products and services and even collect best web practices from other users!