9. HTML communication (branding integration)

An HTML email or newsletter is a great way to keep in contact with your client base. With regular contact, not only do you gain additional visibility, you will also remain top of mind among your client base. As an extension of your brand, try to integrate a similar look and feel with your other communication. The recording and analysis of e-mail open, forward and click-through rates to gauge interest and readership is also essential to improving future communications.